CBS Radio Joins The Pimp Game

Jacked from Radio-Info.Com:

CBS Radio is now offering clients live spots on the internet at which are being offered at a "premium price”! But the CBS market manager tells the talent that there’s no extra money for the personalities who actually voice them. One reader says, “currently, we get money for live-read endorsements on-air. But with the stream – not going to happen.” He calls it "disappointing....but maybe that's the new way of doing business, when revenues are down 15-20%."


See what I mean? The pimp game is getting strong in the radio game.

• The client benefits GREATLY by purchasing internet spots at a fantastic rate, having their products and services promoted WORLDWIDE and they will receive a professionally voiced commercial by the talent which will air LIVE (live spots tend to sound a little better because they sound more conversational than a prerecorded commercial)

* The company benefits by obviously selling the airtime and collecting the check

* The account executive benefits by closing the deal and by collecting their commission

* The client, CBS and the Account Executive will all benefit financially...

* But the air talent gets pimped. The air talent, the individual who will actually be responsible for connecting the listener with the product or service, is virtually being FORCED to voice the commercial live at no additional compensation.

Most of the talent who are approached to do these 'live spots' will feel obligated to do them in fear of losing their jobs.

Aint that something?