Showing posts with label You Get What You Pay For. Show all posts
Showing posts with label You Get What You Pay For. Show all posts

Wednesday, December 2, 2009

Deep Doo Doo




I think I just found out why WBLS in New York hasn't technically named Wendy's replacement.

Taken from the New York Times:

"Inner City Broadcasting, which owns 17 commercial stations nationwide and was co-founded in 1971 by Mr. Sutton, faces a possible financial collapse because of pressure by Goldman Sachs and GE Capital to repay nearly $230 million in debt, Pierre Sutton, his son, said in an interview Wednesday."

read the rest, HERE.

This, my friends, is what we call deep doo-doo. Their azzes are crying broke. I guess it would defy logic to hire someone capable of improving the ratings in afternoons, huh? Traditionally speaking, great ratings equate to great revenue. New York radio is hopeless. It really is.

Thursday, September 10, 2009

Jack of all Asses - Another Amazing Job Posting

*sidebar* - To all of my NON INDUSTRY friends out there - - please take my word for it. The following job listings are utterly ridiculous.
I wouldn't be surprised if they accidentally left out, "toilet cleaner".

Cumulus Media of Danbury is looking for a radio "jack of all trades." You'll quarterback our production department, back up the traffic & continuity department, and voicetrack a shift on one of our music stations. Experience with audio editing software is a must. Working knowledge of commercial traffic systems would be a huge plus as well. T&R to Tim Sheehan, Cumulus Media, 1004 Federal Road, Brookfield CT 06804
Here's another:
Want To Cut Some Commercials? We need some fresh voices. We're a small station that wants a big sound. Will pay $10.00 for a spot. You won't get rich, but you can make a few extra bucks. Send me a sample. Radiogpm@yahoo.com

Tuesday, September 8, 2009

East 2 Midwest Bits & Pieces


Adimu Colon, after being missing in action for a really long time, resurfaced today on WBLS. I was able to stomach about 3 minutes of the staged, over processed, admiration of female listeners who claimed to" miss him SO HORRIBLY".

PS- BLS...fix your online stream in sucks.

Power 92 in Chicago has a Sunday program called "Teen Speak" where they are so graciously giving high school students the opportunity to get their feet wet in the radio industry. I didn't last past 2 minutes of the yelling, screaming and incoherent STREET speak. I'm in my 30's....but I aint THAT out of touch with today's teenagers. Power.....you get 2 thumbs down for that niggatry. Don't think that we can't see right through your 'efforts' to give these kids a chance. It's called free.labor. Get outta here with that bullshit.

Tuesday, April 21, 2009

Radio Is Dead..Dead...Dead...

I think that our fundamental belief is that for us growth is a way of life and we have to grow at all times.
~Muskesh Ambani


If you aint growing, evolving, expanding or improving, you're dead.
~Me

And this my friends, is my assessment of the state of radio. Radio has actually been on life support for the past 10 years...and I have finally come to the realization that radio is dead. This reality check may very well change my life.

I will NEVER forget the anger that I felt when I heard Alfred Liggins say (with my own two ears) that he didn't think that radio stations should waste money on building or maintaining websites. This was back in 1995. I sat in that conference room in complete and total awe. No one understood why I sat there with my mouth wide open in a no-his-dumb-ass-did-not-just-say that kind of way. Perhaps I'm just an overly-sensitive type of chick...but I was livid. I hate closed minded individuals. I really do. I remember being infatuated with the internet back then..and although I never had formal training, I loved surfing, discovering new websites and I even tried to self educate myself on HTML so that I could eventually attempt to build a website. It was fascinating to be able to instantly access information within seconds. I saw HUGE opportunity for a medium such as radio to capitialize. But here I am, with my $9.00 an hour makin' azz, listening to this self made millionaire COO say out loud that it's a waste of time and money to invest in a internet presence for the station that I was working for.

It's hard to explain...but I've been frustrated my entire career. I love radio…but the people who are in charge have made me hate radio. I've never been the type of radio personality simply to do my shift..and simply go home. I always, always attempted to come up with ways to make my show more successful, more compelling, more interesting and more relatable. I have been faced with more opposition than not. At my last job, I was adamant about doing an interactive hour with my listeners once a week via webcam. That was my way of attempting to connect with my audience. Deep down inside, I felt that I could actually change the way radio was being done. The station could have monetized the opportunity as well. I got into a HUGE argument with management because they refused to allow me to do it. Their reasoning for not allowing me to do it was RIDICULOUS. I fought and fought...and eventually lost. That argument created a stressful relationship between me and 'them' from that day forward. Like I said earlier, I hate closed minded people...and my hate erupted like Mount St Helens that day.

Unfortunately, Al isn't the only idiot out here who failed to comprehend that in order to keep radio as a relevant medium for music, information and entertainment – you must evolve it. Radio has REFUSED to respond to a wide variety of demands that have been put in place for the past 10 years. They refused to grow during the internet explosion. They wouldn’t listen. And now the consequence is death. Perhaps radio won’t become extinct, but it will certainly become irrelevant. I’ve read at least a dozen different articles last week about internet radio listening. The numbers are amazing. They had a 10 year headstart to figure it out…but they chose to sit back. And now they’re all blaming the diminishing radio revenues on the economy…but it’s bullshit. Don’t believe the hype. Radio is dead. And they killed it. So now they struggle to stay afloat by cheapening it by hiring kids off the street with no experience and by syndicating every daypart imaginable.

And so, here lies radio. He lived an amazing life…but got sick, refused to grow and eventually gave up the will to live. May God rest his poor soul.

Maybe God hasn’t allowed me to obtain my next radio job because terrestrial radio isn’t where I belong anymore. I am talented and the world is about to become my oyster. I need to define where my opportunities are and then I must learn how to exploit them. I know it’s going to be frustrating…especially when I need money so badly..but today I am making the choice not to give up because when you give up…you can’t grow. And when you don’t grow, you die. I’m not dead yet bitches.



Thursday, April 16, 2009

When Radio Gets Messy



There seems to be a disturbing pattern occurring nationwide. Radio companies are hiring inexperienced on air personalities because they are cost efficient. But as Judge Milian from the People's Court always says, "The cheap come out expensive". I wonder how many listeners turned the radio off during this agonizing minute and 16 seconds of fuckery.

Take a listen to the above audio. Apparently, Shauna simply didn't know better and the inexperienced programmer who hired her didn't bother to be specific before instructing her to read the lottery numbers for the day.

Pure comedy at it's finest in my humble opinion.

PS- My check arrived in the mail yesterday. My mortgage is 16 days late.

ShareThis